Impactful marketing attracts, engages, and converts a target audience. We use our tried and true recipe for success, utilizing industry-leading tools, methods, and technologies to plan and measure, and most importantly, reach your organization’s goals.
Located right on the Hoboken waterfront, Pier 13 is the perfect spot for a bite to eat, great drinks, and a fun atmosphere on summer weekends. The Pier has a loyal following and is known for its collection of food trucks and Instagram-able views. But what takes a place like Pier 13 from good to great? A strategy stretching across both social and advertising. We utilized our market research and talented production team to implement a campaign that keeps Pier 13 putting their best foot forward year after year.
Framing The Narrative
Every brand has a unique story and identity; the key is telling that story to the correct audience. Through our market research and observations, we identified Pier 13’s target audience by gender, age and even location. This information can tell us exactly who we are trying to reach and what kind of content will grab their attention. Identifying the target audience makes social and advertising even more effective. 1 out of every 2 users that we drove to Pier 13’s website interacted with either the food truck menu or the drink menu, which can be attributed to compelling content and targeted ads driven to the right users.
Teamwork Makes The Dream Work
This kind of success is acquired when a team is dedicated to producing results. We work with our clients until their content is perfected and reaching the right audience. We mix our expertise with our client’s goals to develop the most effective strategies.