Website Design and Maintenance - Essential Creative Group

Website Design and Maintenance

Your website is the front door to your business: 75% of users admit to making judgments about a company’s credibility based on their website’s design. Essential Creative Group collaborates with you closely to understand your business and create a user experience that grabs attention and stirs curiosity. With a focus on driving realtime results, our team of inspiring designers and expert developers are passionate about creating impactful, unique and functional online experiences to connect brands with their audiences – on any device.

Responsive Design and Development

Essential Creative Group strategically crafts comprehensive and memorable online experiences that function consistently and seamlessly across all browsers. From desktop screens to mobile phones and tablets, informational to eCommerce, our websites drive-results and feature the ideal mix of foundational SEO, functionality and visual aesthetic to provide enjoyable online experiences, inform your consumers and covert visitors into qualified leads.

(UX) User Experience

Through heavy discovery sessions, we learn and interpret how your web visitors expect and prefer to explore and engage with your website. A strategized and thorough UI strategy can be the difference between a visitor bouncing and converting into a qualified lead. We’ll help you develop your information architecture, presentation of services and expression of a brand – all catered to delivering your customers a positive online experience with your business.

Content Management Systems (CMS)

It’s easier now than ever for clients to manage and update their website using Content Management Systems. Though we do offer a monthly Website Management Plan, we are very flexible with clients who desire to manage their website. We work to understand the requirements of the site for clients to perform regular updates. With every website build, we offer CMS training and custom client manuals to ensure the client is fully equipped to mange their site.

Don't lose money because of your digital presence anymore.


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CALL: 973-826-0283


Get Connected.

Let us help you do things differently.

225 Route 46 W. – Suite 9
Totowa, NJ 07512

CALL: 973-826-0283



You already know WordPress: a wonderful platform to build on that is open source and free. It is flexible and powerful, and when discussing Shopify vs WordPress vs Squarespace, it’s worth mentioning that WordPress currently runs 29% of the Internet (it’s not for nothing)!


  • Full creative control over your project! Wordpress is fully open source and completely customizable.
  • Whether it's E-commerce, brick and mortar, or a service, a website designed in Wordpress will always get the job done.
  • It’s very SEO-friendly if you follow proper SEO practices.


  • It requires regular software maintenance, including backups, to keep it running glitch-free.
  • If you want to sell physical products, it is an extra cost to make your Wordpress site e-commerce friendly.
  • Custom build-outs are costlier due to labor hours our developers will spend on your project


Shopify is an awesome one-stop shop for a low maintenance e-commerce friendly website builder. If your brand is looking for a really nice, fully functional website that sells all your products effectively and efficiently, Shopify may be your choice.


  • Awesome templates that are easy, inexpensive, and fast to build on
  • E-commerce is the name of their game so if you're building a site with 20+ items Shopify is the clear choice.
  • They even take care of security and every single update for you.


  • It’s programmed on Liquid so it’s more costly for custom coding tweaks.
  • All your files live on Shopify so, if you want to switch platforms later, you cannot carry over your files and instead will have to build your site up again from scratch.
  • SEO power isn’t great but apps may help this issue.


Some general summary about Squarespace here


  • Inexpensive.
  • Easier E-commerce set up.
  • Security and maintenance are all taken care of and SSL included (same as Shopify)
  • Very user-friendly


  • Just like with Shopify, your website files will all live on Squarespace so if you want to switch platforms, you cannot carry over your files and instead have to build it up again from scratch.
  • It only integrates with the payment gateways Stripe and PayPal.
  • Less SEO power than with Shopify or WordPress